Brand
VI & Packaging
CAT PRODUCT
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Visual Communication / Brand Strategy / Logo Design / Typography / Packaging
CORE BRAND ELEMENTS
Visual identity
This logo captures a sense of playfulness, energy, and nostalgia, inspired by the client’s Munchkin cat with its signature short legs and long, chubby form. The exaggerated whiskers, a nod to Dalí’s signature strokes, visually reinforce the brand’s name, as “Hu Hu” sounds like “whisker” in Chinese, which is making it both meaningful and memorable.
The clever use of negative space shapes the cat’s silhouette while maintaining a sense of movement, reflecting the brand’s lively and dynamic nature. The old-time stamp typography adds a nostalgic touch, evoking a handcrafted feel with a modern edge.
Color palette
It is constructed with joyful primaries balanced by grounding grays to blend optimism with timeless charm, while the kraft paper packaging enhances the brand’s authenticity with a warm, tactile experience.
Altogether, this design creates a brand identity that feels bold, fun, and deeply rooted in nostalgic familiarity while standing out in a fresh, distinctive way.
