ON / OFF LINE
Taipei Innovative Textiles Show 2023
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Exhibition Curation & Branding / Experience Design / Visual Communication / Digital Content Production / Problem-Solving & Execution
A Portal
Between Worlds
What if a tradeshow booth could exist beyond its walls?
What if visitors didn’t just see a brand but stepped inside its vision?
In a world where the virtual and the real are increasingly intertwined, industries face a dual challenge: embracing innovation while staying rooted in sustainability.
For TITAS 2023, we designed a space that embodied this duality: ON/OFF LINE, a booth where visitors didn’t just observe but stepped into a living, interactive brand experience.
The Chamber:
A Portal to the Future
At the heart of the booth stood The Chamber, a space designed to blur the boundaries between reality and the digital realm. It functioned on two levels:
An Invitation – Strategically placed in clear view, the chamber wasn’t just an installation; it was a visual teaser that piqued curiosity, inviting visitors to step inside.
An Immersive Experience – Inside, the chamber became a gateway to our virtual showroom, where the walls transformed into screens, surrounding visitors with a digital tour of our headquarters. To ensure a smooth and engaging experience, I pre-edited a virtual showroom tour video, allowing guests to explore the space without any technical disruptions.
A Seamless Blend
of Physical & Digital
Beyond the chamber, the booth design reflected the ON/OFF LINE concept:
ON-LINE
a futuristic, interactive zone that brought the digital world to life through lighting, motion, and spatial storytelling.OFF-LINE
a nature-inspired installation, grounding the experience in sustainability with organic textures and forms that echoed the beauty of the natural world.
Every design element worked in harmony to create a cohesive brand experience, ensuring that the transition between the physical and digital felt intuitive and immersive.
This wasn’t just a display. It was a reimagined tradeshow experience, designed to extend beyond the event itself. By seamlessly merging physical presence with digital exploration, we transformed our booth into a living, breathing brand journey!