Postcard-to-Online Catalog

At Qsquare, the company sought to reduce paper usage while adapting to the habits of a more digital generation. Instead of sending full printed catalogs for every campaign, we partially replaced them with postcards featuring QR codes, directing customers to a curated online catalog. This approach balanced sustainability with convenience, while still supporting key sales activities.

Working alongside the planner, I was fully responsible for the visual execution. I designed the layout and photography direction for the postcards and online presentation, ensuring the product showcase felt modern, appealing, and aligned with the evolving brand experience.