Hi, I am
Creative
Brand visual
Strategist.
&
CAROLYN WU
Shaping brands with modern aesthetics and clear strategy.
Bringing brand stories to life across physical and digital touchpoints.
I’m CAROLYN WU
Hi, nice to meet you.
A creative and brand visual strategist with 10+ years of experience shaping identities, campaigns, and visual systems across industries.
Spanning textiles, exhibitions, branding, and digital media, I bring versatility and a sharp eye for modern aesthetics. My strength lies in translating sophisticated design into clear strategies that elevate brands and connect with audiences.
I thrive in dynamic environments, adapting quickly while staying focused on crafting visuals that are sleek, impactful, and enduring.
A closer view of my
EXPERTISE
“ I craft identities, shape visuals, and curate experiences across mediums, adapting with ease as ideas grow. “
01 /
BRAND IDENTITY
Logos, typography systems, color palettes, brand guidelines
02 /
VISUAL COMMUNICATION
Print design, textiles, packaging, promotional materials
03 /
DIGITAL DESIGN
Social media campaigns, online content, web assets
04 /
CREATIVE DIRECTION
Concept development, cross-industry strategy exhibition curation, trend insights